Nobody understands the value of the dollar better than a bank! So when Associated Bank was going to invest in a new roof, they had very high standards for quality, features and long-term value. They ran the numbers and chose PermaSeal Roofing Systems.

The roof was a challenge: primarily flat and over 26,000 square feet in six separate sections. The original roof was a traditional tar and gravel roof that had been deteriorating for years. While flat and low-sloped roofs often have a low initial construction cost, long-term repair, maintenance and premature replacement costs often erode any return on investment.

The PermaSeal high-strength protective white membrane eliminates the cracking and blistering frequently found in traditional roofs, and adjusts perfectly to changing roof planes. The seams are hot-air welded for superior strength and protection, instead of the adhesive welding used in rubber membrane systems. And because the PermaSeal roof goes on so efficiently, less time is needed for installation and less business disruption, which reduces the project’s overall cost.

The bottom line: PermaSeal provided value for every step of the project, making Associated Bank’s new roof an asset instead of a liability.